The Keep In Touch Workshop
How to stop clients dragging their appointments out, fill white spaces, and grow your salon without relying only on new clients.
Most salon owners think a quiet diary means they need more new clients.
But that is not always the case.
Sometimes the real problem is that the clients you already are dragging out their appointments.
They still like you.
They still trust you.
They still plan to come back.
But instead of returning every 10–12 weeks, they stretch it to 14, 12 18 or even 24 weeks.
No complaint.
No cancellation.
No drama.
But your salon feels it.
The diary gets gaps.
The team miss target.
New staff struggle to build.
Profits feel tighter.
And you end up chasing more new clients just to stand still.
"A salon doing 100 clients per week with a £60 average bill could lose around £20,000+ a year if clients simply stretch their appointments by one week."
Workshop: The Keep In Touch System™
Date: June 22nd
Time
UK : 11.00 am
AUS : 8.00pm
New York : 6.00am
Investment: £49
Format: Live Zoom Workshop
Recording Included: Yes
The old way is getting expensive
For years, salons could grow by focusing mainly on new clients:
❌ Post more.
❌ Run an offer.
❌ Discount a service.
❌ Get more people through the door.
But the salon industry has changed:
❌ Wages are up.
❌ VAT is painful.
❌ National Insurance is up.
❌ Stock is more expensive.
❌ Utilities are higher.
❌ Rates are higher.
❌ And clients have more choice than ever.
So if your only plan is “get more new clients,” you are going to work harder every year just to keep the same money.
The new way
The salons that grow properly now focus on three numbers:
✅ More new clients
✅ Higher average bill
✅ Clients coming back sooner
Most salon owners are already trying to get more new clients:
✅ Some are working on average bill.
✅ But the missed one is client frequency.
✅ That is where Keep In Touch comes in.
In this £49 workshop, I’ll show you how to:
• Spot which clients are drifting away before they disappear completely.
• Understand what one extra week between appointments could be costing your salon.
• Use your existing client list to fill white spaces in the diary.
• Support new team members and newly qualified staff by giving them clients who already know the salon.
• Stop relying only on discounts, offers and social media to get people booked in.
• Build a simple Keep In Touch system that helps clients come back at the right time.
This workshop is for you if:
• Your diary has more white spaces than you would like.
• Your team are struggling to hit target.
• You have new staff or newly qualified stylists who need clients.
• You feel like you are always chasing new clients.
• Your clients are coming back later than they used to.
• Your average return rate is getting too long.
• Your salon feels busy, but profit still feels tight.
• You know there is money sitting inside your existing client list, but you are not sure how to unlock it.
Why this matters:
A full-time stylist might need around 30 clients a week to be properly busy.
If they are new, they will not keep every new client they see.
So if you are only relying on brand new clients to fill their column, it can take months — sometimes over a year — to get them properly busy.
That is expensive.
The better way is to use a mix of:
• New clients
• Returning clients
• Overdue clients
• Clients who already know, like and trust your salon
That is how you fill gaps faster.
That is how you support your team.
That is how you protect profit.
What you’ll leave with:
By the end of the workshop, you will understand:
• Why new clients alone are not enough
• What client frequency is costing your salon
• How to use Keep In Touch to fill white spaces
• How to bring clients back without feeling pushy
• How to start building a more predictable diary
Workshop Details
Workshop: The Keep In Touch Workshop
Price: £49
For: Salon owners who want fewer gaps, stronger client frequency and a more predictable diary
Format: Live online workshop
The Truth
Your clients do not need to leave you to cost you money.
They just need to come back later.
And if you do not have a system to keep in touch with them, you will keep chasing new clients while money quietly leaks out of the diary.
This workshop will help you fix that.
Join The Keep In Touch Workshop
This workshop is for salon owners who:
✅ Feel like the diary is harder to fill
✅ Want to increase takings without relying on more new clients
✅ Have a team and want them busier
✅ Want more profit without working harder
✅ Want simple systems that actually work
❌ Salon owners looking for magic bullets
❌ Salon owners who won't implement anything
❌ Salon owners who think more Instagram posts will solve every problem
About Richard
For over 9 years I've helped salon owners increase their takings by around 30% in 12 months.
Not through gimmicks.
Not through luck.
By focusing on three growth levers:
• More clients
• Higher average bill
• More client visits
This workshop focuses on the third lever.
The one most salon owners ignore.
Workshop: The Keep In Touch System™
Date: June 22nd
Time:
UK : 11.00 am
AUS : 8.00pm
New York : 6.00am
Investment: £49
Format: Live Zoom Workshop
Recording Included: Yes
THE DETAILS
What Would An Extra 10% In Takings Mean To Your Salon?
If getting clients back just a little sooner could add tens of thousands of pounds to your salon this year, isn't it worth spending £49 to find out how?
BONUSES
Private Chat GPT: To write your emails and keep in touch strategy
Lost Client Calculator: Work out how much clients dragging out their appointments are costing you
Video: Salon software video on how to find the weeks in between
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