
Grow your takings, reclaim your time, and finally build a salon that works for you.
Even if you’re overwhelmed, underpaid, or think you’ve “tried everything”.


It has streamlined our day-to-day management, saving valuable time and helping to increase sales". - Suzi Edinbough
At 16, I started a hairdressing apprenticeship without much motivation and no clue where it would lead.
Truthfully, I was coasting, until someone saw something in me that I hadn’t yet seen in myself.
That moment changed everything.
I eventually launched my first business as a mobile hairdresser. I loved the flexibility and the cash flow, but with no financial discipline, the bills piled up. I quickly realised I needed more stability to support my growing family.
That’s when I took the leap and opened my first salon. Scared and unsure, I partnered with someone I shouldn’t have.
The partnership collapsed within a week. I was left broke and on my own. But I pushed forward, opened the salon solo, and it took off.
The buzz was incredible. Clients loved us. We were busy.
But here’s the thing no one tells you…
More clients doesn’t automatically mean more money in the bank.
As turnover grew, so did the stress, the overheads, and the endless demands. Staff were late, asking for raises, questioning decisions. I didn’t have the leadership skills or systems to manage it. I knew how to do great hair, but not how to run a successful business.
To the outside world, I looked successful. But behind the scenes, I was living month to month. Every financial year looked great on paper… but I had nothing to show for it. Just stress, fatigue, and the constant fear of losing everything.
I hit a breaking point. I nearly lost my home, my business, and my confidence.
And then I drew a line in the sand.
I realised the problem wasn’t my salon or my team. It was me.
So I committed to learning business from the ground up. I stopped chasing clients and started building systems.

I systemised my salon from the way we trained new team members, to how we delivered client experiences, to how we measured performance and growth.
The difference was night and day.
My team thrived in the structure. The salon grew steadily. Clients loved the consistency. The chaos turned into clarity—and I started getting time back, while making more money.
Other salon owners started noticing and asking:
“How are you doing this?”
That’s when Lifestyle Salon Coach was born.
I began sharing what worked for me step-by-step systems, marketing strategies, financial clarity, team leadership frameworks and salon owners across the world started getting real results.

Some salon owners I coached made amazing progress. They increased takings, reduced hours, and finally felt in control.
Others, however, barely moved the needle.
And it wasn’t because they didn’t want success it’s because they were too time poor to implement what I was teaching.
They were stuck in survival mode.

It’s not just another bit of salon software.
It’s your business coach.
Your receptionist.
Your marketing assistant.
Your manager.
All-in-one.
24/7.
SAAMM takes everything I teach in Lifestyle Salon Coach and automates it using AI, automation, and simple dashboards, so even the busiest salon owner can get results.

Attract new clients with AI-powered marketing
Rebook clients automatically before they go overdue
Track performance in real time (daily, weekly, monthly, yearly)
Train your team, without being tied to the floor
Know exactly what to focus on each week to grow
And the best part?
You don’t need to work more hours to make it work.

I now split my time between the UK and Australia, living the lifestyle I once dreamed of.
I’ve owned multiple salons. I still do. And I now coach thousands of salon owners globally to get out of the War Zone and into the Lifestyle Zone.
I believe every salon owner deserves:
More money
More time
More freedom
And that’s what I help them achieve whether through coaching, automation, or both.
If you’re feeling stuck, stressed or just know you’re capable of more…

I now split my time between the UK and Australia, living the lifestyle I once dreamed of.
I’ve owned multiple salons. I still do. And I now coach thousands of salon owners globally to get out of the War Zone and into the Lifestyle Zone.
I believe every salon owner deserves:
More money
More time
More freedom
And that’s what I help them achieve whether through coaching, automation, or both.
If you’re feeling stuck, stressed or just know you’re capable of more…

Take the first step to your lifestyle salon today.
Let’s chat about your salon and your journey.




Jump in and try it. If you don't love it and feel it will help you.
Just let us know before 14 days and i'll give you every penny back.

