Your website shouldn’t just look nice — it should help you get bookings.

The AI chatbot turns your website into a 24/7 receptionist that never sleeps, never forgets, and always knows what to say.

Here’s how it helps:

Answers Questions Instantly

The chatbot can handle common client questions like: “Do you do balayage?” “How much is a cut & blow dry?” “Do you have parking?” — all without you needing to respond.

Drives Online Bookings

It gently nudges visitors toward your booking link or offer — turning interest into action.

Captures Leads Automatically

If someone doesn’t book straight away, it collects their name and contact details so you can follow up — or add them to your client database.

Fully Set Up For You

We install and customise the bot for your salon. You don’t need to write scripts or touch the tech — we do it all.

Works 24/7

Whether someone visits your website at 10AM or 10PM, the bot is ready to help — so you never miss a chance to convert a visitor into a client.

It’s like having a front desk assistant that’s friendly, on-brand, and never takes a day off.

We’ve built a smart, done-for-you review system that helps you grow your 5-star reputation on Google — without you needing to chase clients or reply manually.

Here’s how it works: Automatically Request Reviews

After a client visits your salon, the system sends them a friendly text or email asking for a quick review.

You don’t need to remember — it’s all handled for you.

AI Replies to Every Review

When someone leaves a review (good or bad), the system uses AI to write a polite, professional reply. This keeps your Google profile active and shows clients you care — without you needing to log in.

We Turn 5-Star Reviews Into Social Content.

We automatically convert your best reviews into ready-to-share social media graphics, so you can post them on Facebook, Instagram, or Stories to build trust and attract new clients.

It All Runs in the Background.

You don’t have to lift a finger. It’s one of the simplest ways to improve your online reputation, get discovered on Google Maps, and convert more new clients.

We’ve built an automated system that helps you get clients back in the salon, clients who haven’t been in for a while or are dragging out their appointments without. This is the major cause of white spaces and lost profits.

Here’s how it works:

We Identify Lapsed Clients Automatically.

The system checks your client database and flags anyone who hasn’t visited in, say, 8–12 weeks (you can choose the time frame). These are the people most likely to return — they just need a gentle nudge.

We Send a Friendly, Personal Message.

Each lapsed client receives a warm text or email like: “Hey [Name], we noticed it’s been a while since your last visit — we’d love to see you back. Need help booking your next appointment?” It feels personal, not pushy — and it gets results.

We Follow Up If They Don’t Respond.

If they don’t book, they’ll get a second reminder. You can include an incentive if you want — like “£10 off your next visit if you book this week.”

Doesn't my salon software do this already?

Your salon software may send out sms or emails, but it's costly, it's not from your salons dedicated domain email address (ending up in spam) and most are just boring emails.

All messages (FB, IG, SMS, GMB) in one place.

Never miss a message again.

The Unified Inbox brings all your client messages into one place — so you never miss a conversation, a booking, or a follow-up opportunity again.

Here’s what it does:

Centralises All Channels.

Whether someone messages you on Facebook, Instagram, Google, your website, or texts you — everything shows up in one simple inbox.

You Can Reply from One Place.

No more logging in and out of apps.

You (or your team) can reply to every message from one screen — on desktop or mobile.

Auto-Tags & Tracks Clients.

Messages are linked to the client’s record in your SAAMM, so you can see their visit history, reviews, booking status, and notes in one view.

AI Can Reply for You (Optional)

You can use built-in automations or AI replies to answer FAQs, book appointments, or send links — instantly, even when you're busy.

It’s like having a virtual front desk that never forgets a message — and never leaves a client waiting.

Each month, we send a ready-to-use email campaign that helps keep your salon top of mind — and your appointment book fuller.

Here’s how it works:

Done-for-You Email Content.

We write a professional, friendly newsletter that speaks to your clients — including salon updates, seasonal offers, tips, and calls to book.

Branded & Personalised.

It’s customised with your salon name, tone, and style so it feels like it came directly from you — not a generic blast.

Pre-Scheduled in Your System.

We install it into your SAAMM so it’s ready to send — either automatically or with your final review.

Drives Bookings, Not Just Opens.

Each email includes a clear call-to-action like “Book Now,” “Grab Your Spot,” or “Limited Offer” — so you’re not just staying visible, you’re driving revenue.

It’s consistent, on-brand, and done for you — so you stay in your clients’ inbox (and their calendars) without lifting a finger.

Think of the dashboard as your salon’s weekly check-in — showing you exactly how your business is performing in real time, without digging through spreadsheets or guessing.

Here’s what it gives you:

Clear KPIs at a Glance

See your top 5 salon metrics in one place — like total takings, rebooking rate, average client spend, number of new clients, and client retention.

Weekly Scorecard

Quickly spot which areas are strong and which need attention, using a red/yellow/green visual system — no jargon, just clear signals.

Monthly Targets vs. Actuals

Track your monthly revenue and performance goals in real time, so you always know if you’re on track — or slipping behind.

Year-on-Year Growth

See how this month compares to last year’s results — and whether you're truly growing, not just staying busy.

AI-Powered Suggestions

The dashboard connects to an AI salon coach. If one of your numbers is low, it can suggest what to do next — like launch a client campaign, or increase rebookings.

It's like having a business coach built into your salon — helping you see, understand, and grow what really matters.

Your Google profile is often the first place new clients see your salon — but most owners don’t update or optimise it regularly.

We take care of it for you so you show up more, look professional, and win more local searches.

Here’s what we do:

Keep Your Profile Fresh

We update your photos, services, hours, and holiday availability so your salon always looks current and active.

Post Weekly Content

We upload branded posts — promotions, tips, or seasonal content — to your GMB profile. Google rewards this activity with higher visibility in local search.

Improve Your Search Ranking

Consistent posts, fresh content, and active engagement help you show up higher on Google Maps and local results, especially when someone searches “salon near me.”

Turn Searchers Into Bookings

We connect your booking links, showcase reviews, and make sure your key info is easy to access — making it easier for new clients to take action.

It's like local SEO — done for you, without needing to hire an agency or learn SEO yourself.

These are fully written, designed, and scheduled marketing campaigns that you can run to boost bookings, promote offers, or fill slow weeks — without having to create anything yourself.

Here’s how they help:

6 Campaigns Per Year (Every 2 Months)

We preload a high-performing promotion into your system every other month — things like “We Miss You,” “VIP Booking Window,” or seasonal offers (e.g., Mother’s Day, Summer Glow-Up, etc.).

Ready to Launch in 1 Click

The campaign is already built inside your SAAMM — with email, SMS, booking links, and social captions ready to go. You just choose when to turn it on.

Customised for Salons

Each campaign is written with salons in mind — no generic templates. They’re designed to boost rebooking, attract new clients, and fill quiet times on your calendar.

You Still Have Control

You can tweak the messages if you want, add an offer, or simply run it as-is. Most owners run them straight out of the box — they just work.

Our clients love these because they’re simple, non-salesy, and effective — they keep bookings flowing without adding to your workload.

We provide a fresh set of pre-designed, ready-to-post social media templates every month — so you stay consistent online without having to think about what to post.

Here’s how it works:

25+ Editable Canva Templates

Every Month We send you a full pack of branded post templates — covering promotions, client education, testimonials, appointment reminders, reviews, and engagement posts.

Designed for Salons

These aren’t generic. They’re made specifically for hair, beauty, and aesthetics businesses — so they feel on-brand and relevant to your audience.

Easily Customised in Canva

Just drop in your logo, tweak the colours if needed, and change the text if you want — or post them exactly as they are.

Content That Actually Books Appointments

Each template is designed to create engagement and drive bookings — not just fill your feed with pretty graphics.

It’s like having a social media manager in your back pocket — without the cost or hassle.

Each month, you’ll join a live group coaching session designed to help you stay focused, grow your salon profitably, and get expert advice — without feeling like you’re doing it alone.

Here’s what’s included:

Live Monthly Strategy Session

You’ll join other salon owners for a focused, supportive session where we dive into what’s working, what’s slowing you down, and where to focus next.

Real Coaching, No Fluff

We look at real numbers, real goals, and real problems — and you’ll walk away with clear actions you can implement immediately.

Peer Insight & Accountability

You’ll hear how others are solving the same challenges you’re facing — and you’ll feel like you’re part of something bigger than just your salon.

Guided by a Proven Salon Growth Coach

This isn’t a webinar. You’re learning directly from someone who’s helped salons grow for 8+ years — with the exact tools you’re using.

These sessions are designed to keep you moving, make sure you’re using the system to its full potential, and help you make smarter business decisions month by month.

We know salon owners don’t have time to chase support or wait days for help. That’s why we promise to respond to your questions or requests within 24 business hours.

Here’s what you can expect:

Timely, Reliable Support

Message us any time — and you’ll always get a reply within one working day (Monday to Friday). No chasing. No waiting in the dark.

Real Humans, Not Bots

Our support team understands your salon setup, so responses are thoughtful, personalised, and often include quick how-tos or fixes.

Clear Updates If It Takes Longer

If something needs more than a day (like a full campaign setup), we’ll let you know when to expect it — so you’re never left guessing.

Stress-Free Problem Solving

From tech questions to dashboard tweaks or email changes — we’re on it, and you’ll always know where things stand.

Fast, friendly, and salon-savvy support — within 24 hours, every time.

When a client calls your salon and no one answers — they often don’t leave a voicemail. They just move on. This feature makes sure that doesn’t happen.

Here’s what it does:

Instant Text Response to Missed Calls

If someone calls your salon and you’re busy or closed, they instantly get a friendly text message — e.g., “Hi! Sorry we missed your call. Can we help you book an appointment or answer a quick question here?”

Keeps the Client Engaged

Rather than wondering what to do next, the client gets guided — often right into your online booking system or to your inbox.

Feels Personal, Not Robotic

The message is polite, warm, and can be customised with your tone — it doesn’t feel like a cold autoresponder.

Captures Leads

You’d Usually Lose If they don’t reply, you still have their number saved to follow up — so no enquiry ever goes to waste.

It’s like having a receptionist who replies to missed calls instantly — even on your busiest days.

You’ll get private sessions with a salon growth coach who understands your world — and helps you make smarter, more profitable decisions month by month.

Here’s what it includes:

Dedicated Time Just for You

These aren’t group calls. This is your space to talk through challenges, make plans, and get expert feedback focused on your salon.

Strategy Based on Your Numbers

We use your dashboard and KPIs to guide the session — so it’s not just theory. It’s practical, personalised, and results-focused.

Support, Accountability, and Direction

You’ll leave each session knowing exactly what to focus on next — whether that’s increasing client spend, improving team performance, or cutting waste.

Experienced Salon Growth

Coaching You’re not getting advice from a generic business coach — this comes from someone who’s helped salons grow for years, with real insight into what works.

It’s about thinking bigger, making better decisions, and finally stepping into the role of salon owner — not just stylist or manager.

A VA (Virtual Assistant) gives you real, human help — someone behind the scenes who can handle admin, marketing tasks, and follow-up jobs you never have time for.

Here’s what they can help with:

Marketing & Promotion Support

Your VA can help load up campaigns, schedule social media posts, send client reminders, or chase up reviews — so you stay visible without doing it all yourself.

Client Communication Tasks

Need help replying to messages in your inbox? Sending out appointment follow-ups? Your VA can jump in and take care of it so no client slips through the cracks.

Ongoing Admin

Help From updating your booking links to organising your SAAMM, they’ll help keep the back end of your business tidy, updated, and working for you.

Flexible, Friendly Support

This is a real person who learns your systems, style, and salon — not a chatbot. You can assign tasks via voice notes, text, or shared task boards.

It’s like having an extra team member — without having to hire, train, or manage one full-time.

When you need help, you shouldn’t have to wait days for a reply. With SAAMM, our support team guarantees a response the same working day — so you’re never left hanging.

Here’s what that looks like:

Fast, Friendly Replies Whether you message us with a question, a task, or a tech issue — we aim to reply within a few business hours (Monday–Friday), usually much faster.

Real Humans, Not Bots

You’ll hear from someone who understands your salon, your setup, and your goals — not a ticketing system or chatbot loop.

Small Team, Big Support

Because we work closely with each salon, we know your setup — so you won’t waste time repeating yourself.

Fixes, Edits, Updates — Done Quickly

Need a campaign launched? Dashboard issue resolved? Email updated? We aim to get it handled same day — or let you know if something needs longer.

You don’t just get software — you get a support team that moves with the speed of your business.

The SAAMM Team Dashboard gives you a clear, side-by-side view of how each team member is performing — so you can see who’s thriving, who needs help, and where you’re leaving money on the table.

Here’s how it works:

Individual Performance at a Glance

Each stylist or team member has their own metrics — including rebooking rate, average client spend, retail sales, and client retention.

Spot Gaps Before They Become Problems

The dashboard shows you who’s under target, which services are underperforming, and where extra support or coaching is needed.

Promotes Accountability and Growth

Team dashboards help staff stay aware of their own goals — and give you data to guide reviews, bonuses, or 1-to-1 coaching.

Integrated with Your Main KPIs

All team data feeds into your salon’s overall dashboard — so you see the full picture and the individual breakdowns in one place.

It’s like having a team performance mirror — clear, fair, and designed to drive smarter coaching, stronger bookings, and better results.