Helping Salon Owners Make More Money and Work Less
If you are stuck or your salons takings have flatlined, we can help you.
Salon Business Coaching With A Difference.
Work Less. Earn More. Grow Smarter.
It’s called SAAMM.
the Salon AI Automation Management Machine. it’s the engine that runs BEHIND THE SCENES of every salon WE coach.
You didn’t open a salon to work like this.
LET'S BE HONEST...
You opened it for freedom, purpose, and a great lifestyle.
But right now, it probably feels like you’re stuck doing everything yourself.
Good news, that’s exactly what we fix.
You’re probably working long hours but not taking home much.
You may be constantly chasing clients, fixing problems, and never getting ahead.
You might have staff, but you still carry the weight of the business.
No more living month-to-month and dealing with constant stress, and no-shows.
I GET IT, I’VE BEEN THERE.
❌ I used to work 70 hours a week in my salon.
❌ Fully booked. Busy staff. And still barely scraping by.
❌ I was the highest earner in the salon — but the most stressed.
❌ No time. No money. No life.
Then I figured out what was missing:
✅ Real business systems.
✅ Smart marketing.
✅ A way to run the salon without me.
And now I help salon owners around the world do the same using a proven process that increases takings by 30% in 12 months.
Finally, A Process That Works
Stop Running Your Salon the Hard Way
There’s a better way to grow your salon and it’s not working more hours. This isn’t about pushing your team harder. It’s about building a lifestyle salon one that pays you well and gives you your time back.
And it’s NOT doing more of the same things that already burned you out…
Free 30 Days Coaching
FREE TRAINING AND COACHING FOR SALON OWNERS:
GET A DAILY COACHING EMAIL STRAIGHT TO YOUR INBOX, PACKED WITH REAL SALON GROWTH TACTICS YOU CAN USE RIGHT AWAY.
Introduction to SAAMM - The System Behind More Profit + More Freedom
We install SAAMM in your salon and use it to:
Your all-in-one salon growth system designed to attract more clients, keep them coming back, and free up your time.
- Grow your takings by 10%, 20%, even 30% in a year
- Reduce the hours you need to work in the salon
- Track every important number in one place — so you always know what to focus on
- Once SAAMM is installed, your salon starts working smarter — even when you’re not there.
Join Our Live Events
Our live events are high-energy, transformational experiences designed to fuel real growth in your salon and your mindset. Whether it’s an in-person workshop or a virtual masterclass, these events bring salon owners together to learn powerful strategies, share experiences, and leave with the confidence to take action.
One-Off Products
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How We Get Results For Our Clients
The System Behind More Profit + More Freedom
It’s called SAAMM — the Salon AI Automation Management Machine. And it’s the engine that runs under the hood of every salon I coach.
We install SAAMM in your salon and use it to:
- Grow your takings by 10%, 20%, even 30% in a year
- Reduce the hours you need to work in the salon
- Track every important number in one place — so you always know what to focus on
- Once SAAMM is installed, your salon starts working smarter — even when you’re not there.
Increase new clients by 10%
Get more bums on seats — consistently.
🤖 AI-Powered Website Chatbot
Converts 15–25% of website visitors into actual bookings, 24/7.
🌍 Google My Business Optimisation
Get found by more locals searching for salons like yours.
⭐ Google Review Engine
Auto-sends review requests, replies via AI, and turns 5-star reviews into social content.
Get clients to return by 10%
Get your clients to come back sooner and stay loyal longer.
📧 Lost Client Recovery Campaigns
Automatically identifies overdue clients and gently nudges them to return.
📨 Monthly Email Templates
Keep your brand in front of your clients with newsletters and offers.
🗓️ Seasonal Promotions (Growth Plan)
Pre-written campaigns with SMS + landing pages that rebook and reactivate.
Clients increasing spend by 10% Increase your average bill without raising prices.
📊 SAAMM AI Dashboard
Tracks bookings, revenue, average bill, client retention, and new client growth in real time.
📈 Weekly Coaching Insights
Spot profit gaps and growth opportunities before they hurt your bottom line.
💬 Unified Inbox
Manage all DMs, texts, and Google messages from one screen — never miss a booking again.
OUR SALON CLIENTS
Why We’re Different?
WE DON'T COACH SALONS BLIND.
Everything we do is driven from REAL numbers and data.
✅ We build money-making machines for salon owners.
✅ We build money-making machines for salon owners.
✅ You bring the ambition — we bring the system.
✅ We install it, run it, and coach you through it.
Apply now to work with us and start seeing results within your first month — more bookings, more profit, and less stress.
Fully Booked, Fully Stressed, and Still No Money Left Over
What Used to Take You Hours (and Stress)...
❌ Clients drop off and don’t return
❌ Staff need constant managing
❌ You work weekends and still feel behind
❌ You’re underpaid and overwhelmed
What Happens When You Turn on SAAMM
✅ Clients book themselves — even at 2AM
✅ Lapsed clients return automatically
✅ Your team works the system, not the other way round
✅ You take home more and work less
Say goodbye to burnout. Say hello to freedom.
Introducing the only service you need to grow your salon by 30% in 12 months
JOIN THE COACHING PROGRAM THAT TURNS YOUR SALON INTO A LIFESTYLE BUSINESS SAAMM + SALON COACHING
The #1 strategy to increase takings and reduce workload for salon owners worldwide
TESTIMONIALS
What Others Are Saying About SAAMM
Who is
Richard McCabe?
I used to really struggle with running my salon business, constantly exhausted, financially stressed, and feeling like I was failing despite looking “successful” on the outside.
Until one day I hit rock bottom, realizing the problem wasn’t my staff, the economy, or my location, it was me. That moment pushed me to master the skills of leadership, business, and systems that I had been avoiding for years.
Today I coach salon owners worldwide to build thriving businesses without the burnout, so they can finally have the income, freedom, and lifestyle they dreamed of when they first picked up the scissors.
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